Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Log in to CarWale

Please enter your password
Forgot password?
Please enter your registered email

Sign up to CarWale

Please enter your name
Please enter your mobile number
Please enter your password
Please enter your password

Tata Motors reveals new IMPACT design language for its passenger vehicles

January 06, 2016, 03:28 PM IST by CarWale Team
Tata Motors reveals new IMPACT design language for its passenger vehicles

Tata Motors has revealed that its new design language will be called IMPACT. The first car to get this philosophy is the new Zica compact hatchback and it comprises the concept of ‘Immediate IMPACT at first sight and lasting IMPACT over time.’

The company in a release have said that IMPACT design further distills the design elements that can be expected from all Tata Motors passenger vehicles. It will be achieved through key design elements on the exterior and interior.

The exteriors design will be defined through ‘EXciting’, ‘EXpressive’ and ‘EXtraordinary’ which by the look of things has come about by giving the vehicles best in segment size and proportioned cabin to body ratio and hood to cabin relationship. 

The interiors, on the other hand, will be defined through ‘INviting’, ‘INtelligent’ and ‘INtouch’ features. This comprises inviting interior architecture and proportions as well as  a driver-focussed layout.

Commenting on the design philosophy, Pratap Bose, head of design, “You can either win or lose a potential customer within the first 20 seconds of them seeing a car. However, the customer stays with you based on the long-term experience they have with the product or service.”

He added that the IMPACT design is exactly about an Immediate and a lasting impact, design has in our lives, and environment. “From ‘INtelligent’ use of space, ‘INviting’ interiors and ConnectNext features that make the customer feel ‘INtouch’ with the world inside to EXpressive, EXciting’, and EXtraordinary exterior features. With the ZICA we have started this journey.”

Tata Zica First Drive Review

Tags:Tata,Zica,Tata Zica
Show CommentsHide Comments

Tata Tiago Price in Popular Cities

CityOn-Road Prices
New Delhi₹ 3.93 Lakhs onwards
Mumbai₹ 4.21 Lakhs onwards
Chennai₹ 4.11 Lakhs onwards
Hyderabad₹ 4.29 Lakhs onwards
Bangalore₹ 4.37 Lakhs onwards
Kolkata₹ 4.23 Lakhs onwards
  • Upcoming Cars

Toyota New CamryToyota New Camry

18th Jan 2019

37L - ₹ 40L
Nissan KicksNissan Kicks

22nd Jan 2019

10L - ₹ 15L
Tata HarrierTata Harrier

23rd Jan 2019

16L - ₹ 22L
Maruti Suzuki New Wagon RMaruti Suzuki New Wagon R

23rd Jan 2019

4L - ₹ 6L
Mercedes-Benz V-ClassMercedes-Benz V-Class

24th Jan 2019

75L - ₹ 85L
All Upcoming Cars
Ask the experts1800 2090 230Mon-Fri (9 AM - 8 PM)
Sat (9 AM - 5:30 PM)
Sun (9 AM - 7 PM)
Toll free

Select your city to avail offers

Currently available only in