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Tata Motors launches the Movus for Rs 6.99 lakh in India

May 06, 2014, 04:33 PM IST by Ranjan R. Bhat
12 comment(s)
Tata Motors launches the Movus for Rs 6.99 lakh in India

Tata Motors has silently launched the Movus in India for Rs 6.99 lakh (ex-showroom Delhi). The MUV gets a revised 2.2-litre VARICOR diesel engine and retails in two trims – CX and LX. 

Mr. Ranjit Yadav, President, Passenger Vehicle Business Unit, Tata Motors, said, “The all-new Movus is a great proposition for large families as it is spacious, easy to maintain, economical for both short and long distances, delivering great value without compromising on comfort. As an entry-level UV, the all-new Movus, a big and reliable vehicle comes at a price point which will provide our customers with best-in-class ride quality, making it a perfect partner for every journey. The vehicle is commercially available at dealerships located in metros and select cities.”

The 2.2-litre VARICOR diesel mill in the Movus produces 118bhp and 250Nm torque which returns significantly improved efficiency figure of 15.16 kmpl. The engine powers the rear wheels through a five-speed manual gearbox. The Movus is available with a host of flexible seating options with captain seats, front facing and side-facing seven, eight and nine-seater configurations respectively. It is offered in two colour schemes- Porcelain White and Meteor Silver and gets a 3-years or 1,50,000 kms engine warranty. 

With this price tag, the Movus has been positioned against the entry-level MUVs like the Mahindra Xylo, Bolero and Chevrolet Tavera, though the new price undercuts the competition by a good margin. With this new name, Tata has given the Movus an independent slot in the line-up and tried to shed the image that comes along with a ‘Sumo’ moniker. The Sumo used to be the hot favourite of fleet operators until Mahindra came up with the Xylo. In the hopes of bouncing back in the segment, Tata has adopted a very aggressive pricing strategy for the Movus and now, all they need to do is market the UV properly to ensure its success. 

Tags:Tata,Sumo Grande MK II,Tata Sumo Grande MK II,Tata Movus,Movus
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