Global sales of Tata Motors fell by eight per cent as it managed to sell 80,151 vehicles in July as compared to 87,566 vehicles it sold in the same period, last year. The company reported a decline despite its passenger vehicles division and the daughter company, Jaguar-Land Rover (JLR), registering a decent growth in the last month.
The commercial vehicle division of Tata Motors has been hit pretty hard by the slowdown in the industry, as sales of CVs fell from 40,882 units in July 2013 to 31,150 units in the last month, a decline of 23.8 per cent.
In comparison to this, sales of passenger vehicles and that of JLR Group grew by five per cent and 12 per cent respectively. While the growth in passenger vehicle segment might be breather for the Mumbai-based manufacturer, the poor performance of its commercial vehicles segment is affecting its overall numbers.
Last week, Tata launched the new Zest compact sedan in the lucrative B+ segment. While Tata has put in a lot of effort to change its perception in the minds of the customers, only the coming months will show how successful this strategy has been for the Mumbai-based manufacturer. With the Zest and the upcoming Bolt hatchback, the manufacturer will hope to spring back in India and capture a greater share of the market.