‘November 2018 was a challenging month for the industry with muted consumer sentiment caused by the liquidity crunch, non-availability of retail finance and moderate festive season’, said Tata Motors in its monthly sales release while commenting on domestic sales. In spite of such a challenging environment, Tata Motors has managed to sell 16,982 units in November 2018.
The November sales are just 1 per cent lower compared to the 17,157 units in November 2017. But considering the year-to-date performance from April to November, Tata Motors has done reasonably well dispatching 1.42 lakh units as compared to the 1.15 lakh units in the corresponding period last year. Considering the sales trend of 2018, Tata Motors had consistently clocked over 18,000 units over the past three months and with over 16,000 in November, the Indian major hasn’t taken that bad a hit.
With the new Tigor, and solid performances from the Tiago and the Nexon, Tata Motors will be banking on this momentum to help the Harrier, which is expected to be launched soon.