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Tata Motors beefs up dealer network

May 08, 2014, 11:12 AM IST by Selvin Jose
2164 Views
1 comment(s)
Tata Motors beefs up dealer network

Tata Motors, in a bid to provide better sales and service experience for buyers, is recruiting 3,000 employees across dealerships nationwide. The company will launch two of its important products this year the Bolt sedan and the Zest hatchback. The cars have already created a buzz in the market it would be wise to capitalise on it.

The company will evaluate prospective candidates through a process that would involve aptitude and psychometric tests conducted with the help of experts. The final staff members will fill roles like sales managers and customer advisors, among others.

Ranjit Yadav, president, Passenger Vehicles Business Unit, Tata Motors, said, “In line with our vision and strategy to provide an enriched purchase experience, we have undertaken a revamp expedition of showrooms and expansion of our dealership workforce to prepare for the launch of our exciting global cars, Zest and Bolt. We are gearing up as we move closer to the launch. Besides our new range of products, our retail experience will also go through a sea change. Our customer-focussed cars are being backed with customer-engaging purchase experience at our dealerships. This is a step forward for us in reinforcing our commitment to provide best-in-class purchase experience.”

This is a brilliant move by Tata Motors, as the company has struggled to make a strong case in the passenger vehicle segment of late. However, the methodology of evaluating the dealer staff before recruitment will ensure the best talent flows in. This in turn will ensure a smooth buying process for customers lining up at its showrooms. 

Read the unveiling story of the Bolt hatchback

Read the unveiling story of the Zest sedan

Tags:Tata,Tata Bolt,Bolt,Tata Zest,Zest
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