Tata Motors has launched a new campaign called ‘The Chosen Ones’ for its recently launched GenX Nano. Through this campaign, selected GenX Nano customers will get a chance to win an all-expense paid trip to Sanand and witness the roll out of their own Nano, which they have booked, at the manufacturing facility.
This campaign is already live and in order to participate, the customers have to book their GenX Nano by June 18th at their nearest Tata Motors dealership. Once this is done, the customers will receive an invite SMS asking them to state why they would like to win a trip to Sanand to see their Nano roll-off the assembly line. The top 20 lucky respondents will be selected through an audited process based on the eligibility. These lucky winners will be announced on June 24th and will get a chance to visit the Sanand facility on July 7th. In order to spice things up, the customers will be presented with the car’s birth certificate and will also get to name their car.
“After Zest and Bolt, the GenX Nano is our third offering under Horizonext and we continue to reach out to our customers to enrich their experience in every horizon. ‘The Chosen Ones Campaign’ offers a unique platform to fulfill our promise to bring the best customer experiences, as we create new products and launch new initiatives that allow our customers to engage with our next-generation cars. The new GenX Nano is a smart, stylish, efficient and a practical city car which has strong potential in the compact hatch segment. While we have developed an exciting product for the young and young at heart, we also want to ensure we reach-out to our customers in the most innovative manner. This is a step in that direction," said Mayank Pareek, president, passenger vehicles unit, Tata Motors.
Over the last few launches, Tata Motors have been taking customer centric approaches that will help them in increased sales. The company has gone a step further for the Gen X Nano, in order to build up a new brand value and fans.