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SUVs to spearhead Volkswagen’s product offensive strategy in China

April 16, 2019, 01:35 PM IST by Sagar Bhanushali
SUVs to spearhead Volkswagen’s product offensive strategy in China

- Volkswagen Group China will launch eight SUVs this year.

- In Shanghai the brand has presented five new SUVs 

- Share of SUVs is expected to double up to 40 per cent, says VW

Volkswagen is planning an extensive model offensive in China as the brand aims to double its SUV range by 2020. During the ongoing Auto Shanghai 2019, VW has revealed that the share of SUVs is expected to rise up to 40 per cent. The carmaker is targeting the traditional part as well as the growing e-mobility sector. 

VW will introduce a range of new, electric-only vehicles from 2021 onwards in China: the ID. family. Starting with the introduction of a mid-size SUV, the ID. ROOMZZ previews a flagship SUV that will have its global launch in China, in about two years from now. The MEB vehicle architecture, with the battery pack included in the vehicle floor, results in large interior space, allowing for new seating configurations, and turning the SUV into a lounge on wheels. As for the SAIC VW’s Teramont X, it will be launched later this year in China. It will offer a tough, 5-seater version of the regular Teramont, with fastback styling.

Having recently fired up its SUV program with the T-Roc and the Tayron, the SUV Coupe concept will be FAW-Volkswagen’s first coupe-styled SUV. Lastly, the SMV concept indicates a large-size SUV, measuring over 5.1 meters and a wheelbase close to 3 meters. It will be a true flagship for FAW-VW Volkswagen. 

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