The sports utility vehicles (SUV) were the most searched used car type in Google India. This result was published in a report that was developed by Google India in association with Mahindra First Choice.
As per this report, used utility vehicles take 47 per cent share of all used car queries in India, becoming the primary driver of the online used car demand in India. This is followed by hatchbacks at 20 per cent and the remaining by sedans and luxury cars. The number of queries related to used cars on Google India search have grown 20 times in six years, which is almost a 30 per cent year-on-year in 2014. Just like the electronic items, the buyers are increasingly relying on the internet for their research. As many as eight in 10 potential used car buyers starting their research from Google search seem to be undecided about which used car to buy.
“Used car consumer is highly underserved in India as the industry is characterized by a lack of formal distribution and service networks. The industry suffers from a significant trust deficit between buyers and sellers. This is also reflected in the search behaviour in India, there seems very low awareness as well as low curiosity to know about ‘certification’ or ‘warranty’ on used cars. We see a significant amount of queries for Certified used cars in developed markets like the US. This probably is a clue to the direction in which the market will evolve over the years as it gets more organized,” said, Gaurav Kapur, industry head for auto vertical, Google India.
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