Ssangyong Motor, part of the Mahindra Group, has unveiled its premium CUV concept car, the XIV-1 at the Auto Expo. The company is developing the car as a strategic model for the global market.
The XIV-1, which means eXciting user Interface Vehicle-1, has headlamps that are adorned with LEDs while the tail lights have three bars. The company says that the center fascia is made of aluminum to add visual and tactile comfort and a sense of luxury. The pillarless doors make the vehicle look more spacious. The XIV-1 has a horizontal split tail gate for conveniently taking the luggage in and out.
The mood lighting in the cabin builds an uncommon atmosphere inside. The vehicle brags about its future-oriented infotainment system. There is a user interface that enables drivers to use mobile devices such as smart phones to check information on and control the car, realising a genuine Mobile Auto System without limits on time and place.
The XIV-1 shouts out the company’s capabilities for building premium crossover utility vehicles. The Ssangyong XIV-1 will form the base for an extensive product lineup the company will develop. This list includes the new concept Range Extended EV.
Lee Yoo-il, CEO of Ssangyong Motor, said, “The XIV-1 is the culmination of Ssangyong’s product development capabilities and a strategic model for the global market that embodies our experimental and progressive design spirit. The Frankfurt International Motor Show serves as an opportunity for Ssangyong, which seeks to become a global SUV maker, to further solidify its global profile.”