If there ever was a title of ultra luxury production cars to be won, few would disagree that Rolls-Royce (RR) would bag it. However, the Maybach luxury limousine has been staring in the eye of the British luxury carmaker’s flagship car – the Phantom for a while now. With the arrival of the new Maybach how do they plan to counter the competition? Simple. They don’t consider it competition at all.
“The Maybach is not a direct competitor to Rolls-Royce. If you look at how we view our competition,” Gerry Spahn, head of communications for Rolls-Royce, North America, told a publication.
Well, that could be considered arrogance, but Rolls-Royce has an answer. Spahn says, “Rolls-Royce customers are unique and they buy one because they want exclusivity.”The Maybach then might be a competition to pre-owned Phantom claims the company.
“The bespoke options on a Rolls-Royce vehicle is absolutely exclusive and that is way beyond the competition,” Spahn added.
“Our competition is not necessarily vehicles; I can say airplanes, yachts, real estate, art, that’s where we are competing with.”
Well, while we might not be convinced entirely with the explanation of Rolls-Royce there is a still an air of exclusivity that surrounds the cars made by them.There are a lot of first generation millionaires and billionaires from developing countries who won’t mind buying the Maybach or a Bentley.