The Middle East luxury car market already has a competitor in the form of the Chinese. While earlier uber luxury cars and select editions of the Rolls-Royce and the Bentley used to be the pride of the Arabs, manufacturers have zeroed in on another market-the Chinese. Quick to tap in on this new arena is Rolls-Royce, who is offering bespoke delights to the audience at the Auto Guangzhou 2013, with the launch of the Canton Glory Ghost.
This latest Bespoke model is designed as a tribute to the city of Guangzhou, combining legendary heritage and glorious modernity with the pedigree of the British car marque. The powerful, newly-released Wraith completed the stunning line-up at the show, along with a Bespoke Phantom. The show also featured the China premiere of the 'Bespoke Atelier', a special area dedicated to Rolls-Royce Bespoke that affords a look into further possibilities for personalisation.
Henrik Wilhelmsmeyer, Director of Rolls-Royce Motor Cars Region China, said, "Bespoke is about fulfilling each owner's wish for exclusivity and creativity. Working under the guiding principle that 'The Only Limit is Your Imagination,' Bespoke allows owners to express themselves and create designs to their own unique tastes. These designs are then made a reality by the skilled craftsmen of Rolls-Royce in Goodwood."
The beauty and exclusivity of Bespoke is clearly evident in the new Rolls-Royce Canton Glory Ghost twin cars. Inspired by the iconic Canton Tower in Guangzhou, the Canton Glory captures the style, elegance and personality of south China’s urban landscape.
A two-tone colour scheme celebrates past and present; Madeira red for a glorious regal history and Cassiopeia silver or Carrera white for the bright and modern present. Other features include Guangzhou's Five Rams emblem in the coachline, veneer panels, headrests and dashboard.
"We know that our Chinese clients value the level of exclusivity that Bespoke provides," Henrik Wilhelmsmeyer said, "which is why we have brought the spirit of Bespoke to the Guangzhou Motor Show.