The count for Nissan dealerships has now gone up to 200 in the country. The company achieved this milestone through its new outlet - Ritu Nissan at Andheri West in Mumbai. Located strategically in the heart of Mumbai, this well-equipped, state-of-the-art showroom will provide sales and service support for both Nissan and Datsun brands.
In this financial year, Nissan has already opened 18 outlets in metropolitan as well as non-metro cities. In the last two months, Nissan opened showrooms in Trichy, Tirupati, Sikar and Nasik.
Establishing an extensive, quality-focused retail network is central to Nissan's long-term growth in India and the company is planning to operate 300 sales and service touch points by the end of the 2016 financial year. This new dealership increases Nissan pan-India sales and service network to 200 outlets across 124 cities.
Apart from network expansion, the company will also be looking to improve the customer experience at the dealerships.
Speaking at the dealer opening, Arun Malhotra, managing director, Nissan Motor India Pvt. Ltd. said, “At Nissan India, we are proud to reach this significant milestone in such a short period of time. Establishing 200 outlets in a span of just five years not only makes our network one of the fastest growing in India, but puts us well on track to achieve our target of setting up 300 dealerships across the country by the end of fiscal year 2016. This expansion further strengthens Nissan’s commitment to its customers by bringing its world-class products closer to its ever increasing consumer base."
The Andheri showroom of Ritu Nissan is the fourth outlet in Mumbai including existing outlets in Thane, Bhiwandi and Bhandup.