Nissan has launched the limited edition ‘Micra Fashion’ in India at a price of Rs 6.09 lakhs (ex-showroom, Delhi). The car gets exterior and interior styling elements inspired by the leading fashion brand, United Colors of Benetton. The company has introduced the limited edition model in an effort to boost up Micra sales during the festive season. The newly introduced Nissan Micra Fashion edition is based on the Micra XL CVT variant.
The new Nissan Micra Fashion edition is available in two colour options – black and orange. The car gets designer body graphics with Micra decal, black wheel covers with orange inserts and designer stripes on the external door mirrors. As for the interior, it gets orange theme with piano black finishes, black-coloured seats with orange stitching, designer floor mats and designer headrest covers with Benetton signature. The vehicle also gets a 6.2 touchscreen audiovisual navigation through phone mirroring and NissanConnect.
Mechanically, the Nissan Micra Fashion Edition continues to be powered by a 1.2-litre petrol engine that comes mated to a CVT transmission. Arun Malhotra, managing director, Nissan Motor India Pvt. Ltd. said, “We are excited to offer our customers a new, stylish choice for the festive season. Nissan Micra Fashion Edition brings a sophisticated interior ambience with a host of new features and inspiration infused from Benetton’s rich heritage of Italian style and global research. The car combines high style and great performance thanks to the CVT automatic transmission for an engaging and comfortable driving experience.”
The first 500 customers of the Nissan Micra Fashion limited edition will receive a hamper with exclusive Benetton personal accessories such as belts and designer wallets for both men and women. This is part of the unique marketing association between Nissan and United Colors of Benetton specific to this launch.