The latest brand campaign from MG Motor ignites young minds to take a positive step ahead and improve things for the better. Electric vehicles being the future of mobility, the company plans to introduce the ZS electric vehicle (EV) in India soon. The latest ad campaign featuring the MG brand ambassador Benedict Cumberbatch encourages Indians to drive a positive societal transformation and play their part in environmental conservation through the adoption of electric vehicles. The #ChangeWhatYouCan campaign revolves around the concept of green mobility and societal change.
In our everyday lives, we seek to amend a lot of things around us, of which, some might be beyond our control. With a more realistic approach to the modern world, the commercial aims at encouraging its potential customers to opt for the MG ZS EV and lead others by an example to inspire revolutionary change. As seen in the commercial, Benedict’s powerful narration stresses the need for a shift in existing mindsets and how, through one person at a time, these little steps can create a powerful impact on the society.
Commenting on this association with MG, Benedict Cumberbatch said, “Since my childhood, I have grown up seeing and reading about MG’s. With the iconic MG brand set to drive into the future, I am delighted to be part of the brand’s journey in India. The ZS EV – India’s first connected electric SUV focuses on and furthers the required change in the environment which is the need of the hour. It is a start in India and am glad to be part of this start.”
The #ChangeWhatYouCan campaign also reaffirms MG Motor India’s commitment to the betterment of communities and the environment. The carmaker has already launched several initiatives to raise EV awareness amongst Indian consumers, in addition to partnering with key players in the global EV charging landscape to bolster the country’s EV charging ecosystem. Through the latest campaign, it aims to further encourage EV adoption and catalyse a revolution that has been brewing for some time. Click here to learn more about the MG ZS EV.