- Held over the weekend from 27-28 October
- Based on three exciting pillars of Adrenaline, Gourmet and Music
- Additionally offered free car evaluation and finance options
As part of unique customer engagement initiative, German luxury car manufacturer Mercedes-Benz organized the Luxe Drive Live event in Mumbai over the weekend from 27-28 October. The event was based on three exciting pillars of Adrenaline, Gourmet and Music. Mercedes-Benz has arranged an exciting range of test drive and taxi rides on a specially designed track. Customers had a chance for free car evaluation and personalized finance options.
Adults had a chance to spend the evening with celebrity chef Ranveer Brar who engaged customers with a delightful culinary experience and held an exclusive workshop on food photography. The event offered a special zone for kids as their parents enjoyed the drive and the culinary experience. Mercedes-Benz offered specially designed self-drive zone dedicated to the CLA and the GLC, while taxi rides were offered on the GLA, the GLS and the E-Class. The patrons had an opportunity to experience the vehicle’s off-road capabilities along with a pre-safe demonstration.
The evening was lit up with MTV Sessions that included a series of live music gigs by talented artists across the genres that entertained the guests through the evening. The event is held across all major cities in the country to provide customers with a real-time experience of Mercedes-Benz cars.