Mercedes-Benz India records a yearly sales growth of 22.5 per cent
- Mercedes-Benz records its best ever Q1 in 2018, selling 4556 units in January to March 2018.
- In the financial year 2017-18, sold 16,236 units, thus registering a growth of 22.5 per cent
- The E-Class sedan and GLC SUV spearheaded the sales growth.
- Planned 10 new product launches in 2018.
Mercedes-Benz India had a successful financial year 2017-18 with a year-on-year growth of 22.5 per cent. The German carmaker sold 16,235 units in this fiscal year compared to 13,259 sold during the previous financial year.
Apart from that, the carmaker has also recorded its best ever first quarter in 2018, selling 4556 units between the months of January and March. That’s an improvement of 24.8 percent over the Q1 of 2017 when the sales figures stood at 3650 units.
The GLC emerged as the highest selling product in the carmaker’s extensive SUV line-up. On the other hand, the long wheelbase E-Class has maintained its sales momentum even after being in the market for a year now. The E-Class’ sales number was closely matched by the C-Class which was an important volume contributor in Q1 2018 for the Three-Pointed Star.
Commenting on the sales growth, Roland Folger, managing director and CEO, Mercedes-Benz India said, “2018 began with a positive note for the brand, though the spike in Q1 sales can be attributed to the advancement of sales due to the impending price correction, triggered primarily by the increase in basic custom’s duty. It might be a challenge to sustain this momentum in the coming quarters and we are cautiously optimistic. As the luxury industry volumes are comparatively low, the focus should remain on helping the industry grow by creating demand. A rise in demand would translate into increased production and thus, lead to significant revenue generation, and would support the ‘Make in India’ initiative.”
Continuing with its tradition of model offensive every year, the Stuttgart-based carmaker plans to introduce 10 new models in this calendar year. Talking about the new launches this year, Folger added, “We will continue with our product offensive and introduce a host of new products across segments and body shapes, to keep the consumer’s interest. Qualitative expansion in our network spread, coupled with service differentiation driven by our cost of ownership measures and availability of tailor-made financial programmes, will continue to add value to our efforts of creating the delightful customer experience.”