Mercedes-Benz is celebrating a milestone today. The 50,000th Mercedes-Benz C-Class rolled out of their production facility at Chakan, Pune, today, and to mark this momentous occasion it has been named the C-Class Grand Edition. The petrol version costs Rs 36.81 lakh, while the diesel comes for Rs 39.16 (prices ex showroom Pune).
The C-Class is the centre of attention in keeping with the company’s new global campaign which says, “The best knows no alternative”. The Grand Edition has a similar feature package as the C-Class Edition C that was launched in November last year. The car gets an AMG body pack, chrome tailpipe and the Grand Edition badge. Along with the dynamic and sporty styling it will also boast of a panoramic sunroof. The Grand Edition can be bought in C220 CDI (diesel) and C200 GE (petrol) guise.
The car came on a conveyor belt and as it touched down, Mercedes-Benz MD Eberhard Kern affixed the company’s three-pointed star to the bonnet of the new car. Launched in what Mercedes is calling the Year of Excellence, the car will hopefully repeat the success story of the C-Class.
The car is laden with features such as Navigation integration in the infotainment system, intelligent light system with bi-xenon headlamps, PRE-SAFE etc..Performance wise, the Grand Edition is powered by a four cylinder diesel engine with 7G-Tronic Plus automatic transmission which enables reduced fuel consumption. It also features the Eco Start Stop function.
Kern said, "Touching the 50,000 car landmark marks the beginning of the next growth chapter for Mercedes-Benz India. With our customer centric focus specifically in line of products,network, aftersales and unique brand experiences have played a significant role in our success. The outstanding acceptance of all our products is a testimony to the success of that approach."
He then thanked the customers for the achievement and said that they were committed to increasing the investments in their facility and infrastructure. He also mentioned that the current capacity would be doubled by the end of Quarter 1 in 2014 and will soon commence local assembly of newer models.
About the C-Class Edition, he said, "The C-Class remains one of Mercedes-Benz's best-sellers in the competitive entry-level luxury segment with more than 19,000 units sold till date. We are delighted to present the new C-Class Grand Edition in both petrol and diesel versions for our discerning patrons."
Mercedes-Benz, which began operation in the sub-continent in 1995, locally assembles the C-Class, E-Class, S-Class, ML-Class, GL-Class and is soon expected to start assembling the A-Class and B-Class. Around 19,000 C-Class cars have been produced in India. Interestingly, the Chakan plant, which began operations in 2009 first rolled out the E-Class and has produced about 25,000 cars since its start.