- BEVs comprise 20 per cent of the carmaker’s portfolio
- 20 per cent decline in the entry-level luxury segment
Mercedes-Benz India retailed 19,007 units in CY25, recording its best-ever year in terms of revenue. The carmaker also saw a sharp increase in demand for its top-end vehicles, which include AMGs and BEVs. Here are the carmaker’s top CY25 highlights.
The Mercedes flagship segment, comprising the S-class, Mercedes-Maybach, and AMG, witnessed an 11 per cent YoY growth and 25 per cent market penetration. Performance-spec AMGs also saw a 34 per cent YoY growth. However, BEVs, in particular, are a highlight. Although this segment grew by 12 per cent (YoY), it comprises 20 per cent of the carmaker’s India portfolio.
Price Segmentation
Mercedes-Benz India states that 70 per cent of its vehicles sell in the Rs. 1.25-3.1 crore segment, out of which the bestselling EVs include the EQS SUV, EQS Sedan, Mercedes-Maybach EQS SUV, and the Mercedes-Benz G580. The EQS SUV is a highly sought-after luxury BEV.
However, the entry luxury segment declined by 20 per cent (YoY), reducing the carmaker’s share to 13 per cent of overall sales volumes.
What’s in for 2026
Mercedes-Benz India will launch 12 new cars, wherein a select few would be completely new (no predecessor). A majority of these upcoming cars will be flagships and BEVs. Additionally, the MB.OS-equipped CLA EV will also make its way here.
