Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Mercedes-Benz launches Designo personalisation platform

July 31, 2015, 10:35 AM IST by Ranjan R. Bhat
Mercedes-Benz launches Designo personalisation platform

Giving steam to its ‘Best or Nothing’ approach towards luxury cars, Mercedes-Benz has introduced a new Designo personalisation platform. This platform was launched yesterday by Mr Eberhard Kern, MD and CEO, Mercedes-Benz India, along with three new premium cars, at an event in Delhi. 

The Designo platform allows Mercedes-Benz customers to personalise their cars with a host of exclusive metallic paint schemes with a satin finish as well as different trim options for the interior. Mercedes-Benz offers different types of leather upholstery for the seats and an array of customisable trim options handcrafted in wood, piano lacquer, carbon fibre or stone. The Designo range also includes a wide selection of carbon fibre exterior packages and seat massagers.

Speaking about the Designo platform, Mr Kern said, “We are launching in India the Designo platform which epitomizes individualization and will offer our discerning customers innumerable customization options to choose from, ranging from exclusive paint finishes, high quality interior appointments and trims. We have seen the Indian luxury car customers are increasingly seeking higher levels of customization and Mercedes-Benz with its latest product portfolio and the new Designo platform will have a clear edge in catering to these diverse customer requirements.”

With the luxury car market in India growing quite rapidly, there has been an increase in the demand for exclusivity and customization in car buyers from these high-end segments. The Designo range, like the BMW Individual platform, allows customers to give their personal touch to their cars. At the event in Delhi, Mercedes-Benz also showcased a fully customised S-Class sedan finished in a mocha black metallic paint job and a porcelain/espresso brown trim for the interior. Though the company hasn’t revealed the pricing details of this program, we can safely expect the company to charge a heavy tab for this premium service.

  • Mercedes-Benz
  • S-Class
  • Mercedes-Benz S-Class
  • FaceBook Logo
  • Twitter Logo
  • Email Logo
Show CommentsHide Comments
bell icon
Never miss an update
Receive latest updates from CarWale
  • Upcoming Cars

Porsche Cayenne CoupePorsche Cayenne Coupe

13th Dec 2019

1.29Cr - ₹ 2Cr
Audi e-tronAudi e-tron

Dec 2019

1Cr - ₹ 1.50Cr
Datsun CrossDatsun Cross

Dec 2019

5L - ₹ 7L
Audi Q8Audi Q8

15th Jan 2020

1Cr - ₹ 1.20Cr
Tata Nexon EVTata Nexon EV

Unveils on : Dec 2019

15L - ₹ 17L
All Upcoming Cars
Buying a new Car?Ask the experts1800 2090 230(Toll free)

Select your city to avail offers

Currently available only in