Mercedes-Benz recently expanded its brand footprint by inaugurating its first-ever luxury car showroom, Landmark Cars, in Patna. This is in collaboration with Group Landmark, which already has a proven track record in Mumbai and Gujarat. The state-of-the-art facility spans 16,500 sq ft, and features a top-end vehicle lounge, exclusive hospitality, and a dedicated handover bay. This is in line with the brand’s ‘Go to Customer’ strategy.
The luxury car showroom serves to cater to affluent audiences based in Patna. Featuring a 60kW fast charger, it also offers exclusive merchandise. The luxury experience aims to address the growing demand for premium mobility. Mercedes-Benz has also charted out further expansion plans into cities like Kanpur and Varanasi as a part of its growth strategy.
