Maruti Suzuki’s pre-owned sales channel, the “True Value” outlet has completed two years of operation in the country with over 250 digitally-integrated independent showrooms across 151 cities. The company claims that its True Value outlets have sold over eight lakh units with Alto, Wagon R and Swift being the popular selling models. Moreover, the company claims that most of the True Value buyers are in the age group of 25-45 years.
Speaking on the occasion, Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India said, “At True Value, our focus is to offer a reliable, professional and hassle-free pre-owned car buying experience to customers. Aligning with market trends, the new True Value outlets offer a seamless amalgamation of online to offline car buying experience. True Value boasts of independent pre-owned showrooms, based on digital technology for utmost customer convenience and satisfaction.” He further added, “From a customer car-buying cycle, True Value emerges as one of the first touch-points. Hence, we aim at offering transparency, quality and reliability through pre-owned Maruti Suzuki cars which are carefully selected, checked and refurbished before they reach the customers. We would like to thank all our customers for their constant support and belief in our brand offering.”
The Maruti Suzuki True Value outlets offer the following benefits –
- Ensures complete transparency
- Cars can be viewed both on the website and mobile app and the customer can visit the showroom to complete the purchase
- Every car is digitally certified and comes with one year warranty and three free services
- Hassle-free documentation