Maruti Suzuki aims to produce one lakh units of the Vitara Brezza, up from the 80,000units planned annually. They also confirmed at the launch yesterday that they do not plan to export the vehicle as of yet.
Presently, the vehicle will be produced and sold only in the Indian market. The production of the compact SUV has already begun and the deliveries of the car will start by the end of this month. Domestic sales, for now, will only include the diesel version and a petrol model might be added at a later stage.
Maruti Suzuki has received a very positive response for the Vitara Brezza since its debut at the 2016 Auto Expo. Since the company aims to become the clear segment leader in this compact SUV segment, it wants to be prepared for the increase in demand of vehicles from this segment. The sheer fact that the carmaker is also selling the Brezza through their 1,970 dealerships in India and not just the Nexa outlets, speaks up for the company's plan of wide outreach of the product.
The Vitara Brezza is the first sub-four metre SUV from Maruti Suzuki's stable. It plays an important role in the manufacturer's plan of achieving two million sales per annum by 2020. It ranges in the price bracket of Rs 6.99 lakh to Rs 9.54 lakh (ex-showroom New-Delhi) and goes up against the Ford EcoSport and the Mahindra TUV300.