Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Log in to CarWale

Please enter your password
Forgot password?
Please enter your registered email

Or Login with

Sign in with facebook
Sign In with google

Sign up to CarWale

Please enter your name
Please enter your mobile number
Please enter your password
Please enter your password

Maruti Suzuki invests in building sales and marketing infrastructure

July 25, 2015, 11:47 AM IST by Ninad Ambre
Maruti Suzuki invests in building sales and marketing infrastructure

Maruti Suzuki recently launched their premium dealership network, Nexa, in India. With this initiative, it has become the first Indian carmaker to invest directly in building sales and marketing infrastructure.

The current norm in the Indian market is that dealers lease out their area to manufacturers. Maruti Suzuki has, for the first time, changed this trend and will create outlets and lease them out to dealers. Backed by funding of Rs 8,000 crore, the carmaker aims to build a real-estate bank by purchasing land in different towns and cities across in India.

Furthermore, the company will work on a multi-format model, under which the outlets that are owned by dealers will continue in parallel to the ones owned by the company. However, the Nexa outlets will cater to only the premium segment of cars from the automaker's portfolio.

RS Kalsi, executive director, marketing and sales, Maruti Suzuki, said, "We have already started some Maruti dealerships at premium locations across major metros and we are also planning to buy land across India to assist our dealers to start new outlets."

Maruti Suzuki is continuously expanding their already strong dealer network. They plan to hit their target of attaining the two million vehicles sold milestone by 2020.

Maruti Suzuki S-Cross

Source: ET

Tags:Maruti Suzuki,S-Cross,Maruti Suzuki S-Cross
Show CommentsHide Comments
  • Upcoming Cars

Mahindra e20 NXTMahindra e20 NXT

Jul 2019

6L - ₹ 8L
Mahindra eKUV100Mahindra eKUV100

Dec 2019

8L - ₹ 9L
Jeep RenegadeJeep Renegade

Jan 2020

12L - ₹ 17L
BMW New X5BMW New X5

Apr 2019

70L - ₹ 90L
Mercedes-Benz GLE NewMercedes-Benz GLE New

May 2019

65L - ₹ 80L
All Upcoming Cars
Ask the experts1800 2090 230Mon-Fri (9 AM - 8 PM)
Sat (9 AM - 5:30 PM)
Sun (9 AM - 7 PM)
Toll free

Select your city to avail offers

Currently available only in