- Alpha trim contributed to more than 54% sales
- Nexa Blue colour contributed to over 30% sales
Maruti Suzuki has sold more than 2.7 lakh units of the Ciaz since it was launched in India five years ago. The company revealed that the Alpha trim of model contributed to more than 54% of its sales while the signature color Nexa Blue contributed to over 30% of the total sales.
The Maruti Suzuki Ciaz facelift was launched in India in August this year and is currently available with a 1.5-litre K15 Smart Hybrid petrol engine and a 1.5-litre DDiS 225 diesel engine. Safety features offered on the model as standard include dual front airbags, Isofix child restraint system, high-speed warning alert and ABS with EBD.
Commenting on the benchmark, Shashank Srivastava, Executive Director (Marketing and Sales), Maruti Suzuki India, said, “Since its launch, Ciaz has witnessed a resounding success in the highly competitive premium sedan market. Ciaz commands a 30% market share in the premium sedan segment and has struck a chord with Indian consumers. With 17% contribution of automatic variants and Smart Hybrid technology, Ciaz is a testimony of customer preference for a comfortable, spacious, technology-driven and feature-packed sedan. We thank our customers for their confidence in this premium sedan. This reinforces our commitment to bring contemporary and greener technologies for our customers.”
