Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.
Ad

Maruti plans to splurge Rs 1,000 crore to set up brand centres in India

March 11, 2014, 12:23 PM IST by Selvin Jose
Maruti plans to splurge Rs 1,000 crore to set up brand centres in India

Maruti Suzuki in an interesting move has decided to set up brand centres across the nation with a total investment of Rs 1,000 crore. India’s largest car maker has plans to open these brand centres at upmarket locations to showcase its products and new technology.

Maruti Gypsy Escapade

In the first phase, of this development the company has shortlisted places like Chennai, Chandigarh, Jaipur, Indore, Bangalore, Kolkata and Kochi. Exciting boutiques will be found in these places and will cater to only brands and will not transact any kind of commercial business. The overall list will include 16 important markets which generate half of the company’s revenue. 

Maruti EECO Piknik

"The company is in the process of acquiring land across different strategic locations, which are either state capitals or located in the vicinity of its regional marketing offices," a senior Maruti Suzuki executive said. "Based on the successful concept of the brand centre situated at our head office in upmarket VasantKunj in south Delhi, these 16 centres would purely engage customers to our new products and modern technologies that the company plans to debut in India."

This strategic move can also be credited to the first phase of its Gujarat plant which is now fully funded by Suzuki of Japan and will be a fully-owned unit. This left Maruti with a surplus of Rs 7,000 crore which could be used for further investments and developments. 

Maruti Omni licious Cafe

This is a decent move by Maruti as the company never had any such customer interaction initiatives in the past. The Kizashi failed to excite the Indian D-segment buyers because of the pre-conceived notion that Maruti is a small car maker. Maruti will hope to change that and like to keep No.1 car maker tag intact with this unique strategy which aims at boosting their brand image. 

Maruti Swift Sport

 
Source: ET
  • Maruti Suzuki
  • alto 800
  • Maruti Suzuki Alto 800
  • Maruti Suzuki S-Cross SX4
  • Celerio
  • Maruti Suzuki Celerio
  • Ciaz
  • Maruti Suzuki Ciaz
  • S-Cross SX4
  • FaceBook Logo
  • Twitter Logo
  • Email Logo
Show CommentsHide Comments
Ad
  • Upcoming Cars

Audi New A6Audi New A6

24th Oct 2019

50L - ₹ 60L
Tata Tiago EVTata Tiago EV

Nov 2019

5L - ₹ 7L
Hyundai Tucson FaceliftHyundai Tucson Facelift

Nov 2019

18L - ₹ 20L
Tata Tigor FaceliftTata Tigor Facelift

Nov 2019

6L - ₹ 7L
Audi Q2Audi Q2

Nov 2019

28L - ₹ 32L
All Upcoming Cars
Ask the experts1800 2090 230Mon-Fri (9 AM - 8 PM)
Sat (9 AM - 5:30 PM)
Sun (9 AM - 7 PM)
Toll free
Ad

Only

  • 00DAYS
  • 00HRS
  • 00MINS
  • 00SEC

Days To Go!

Official Tyre Partner:

Know More

Select your city to avail offers

Currently available only in