It’s a moment of joy for parent company Suzuki as the Alto has been declared the best-selling passenger car, in 2013, worldwide. The Alto managed to cross the finish line ahead of its competitors despite sales being at a low of 7.3 per cent.
The Alto managed to trump cars like Toyota Aqua and the 2012 best-seller Volkswagen Gol to emerge triumphant. Car sales worldwide have taken a hit and sales of all these cars have come down due to a weak economic scenario. The Alto on the other hand has seen a fall in numbers since the last three years. At its peak the Alto has clocked a sales figure of 3,11,000 in 2010. The figures for 2013 for the Alto stand at 2,65,777 units followed closely by the Toyota Aqua 2,62,367 units and VW Gol at 2,55,057 units.
“Alto is a perfect car for emerging economies and offers the first step of four-wheeled motorisation for India,” said Mayank Pareek, chief operating officer, marketing and sales, Maruti Suzuki India Ltd. “The last two years have been bad for the industry as a whole so Alto’s numbers also suffered. As the demand improves, sales will go back to the earlier levels and even beyond that.”
It is a moment of joy for Maruti as well as India, for it shows the prowess of the Indian market when it comes to influencing numbers globally. And for Maruti they would be glad they have an unbeatable share in the Indian market.