Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Log in to CarWale

Please enter your password
Forgot password?
Please enter your registered email

Or Login with

Sign in with facebook
Sign In with google

Sign up to CarWale

Please enter your name
+91
Please enter your mobile number
Please enter your password
Please enter your password
Ad

Maruti aims for presence in one lakh villages by end of fiscal year

December 26, 2013, 12:11 PM IST by Selvin Jose
Maruti aims for presence in one lakh villages by end of fiscal year

The Indian Automobile Industry is struggling with every manufacturer reporting a downslide in sales, with multiple models getting axed, it’s getting difficult by the day. However, Maruti Suzuki India seems to have an answer, the company is planning to reach out to one lakh villages across the country, thats how they made merry this fiscal.

Maruti’s think-tank had planned the rural marketing strategy almost five years ago and it seems to have paid off well. MSI chairman R C Bhargava said In 2012  they had presence in 44,000 villages and November this year the total reach extended to 60,000; by March next year they would cover one lakh villages out of 6.51 lakh villages in India. Mr.Bhargava expressed pleasure with the demand in the rural market growing by 18 percent and said 30 per cent of their sales are non-urban and had it not been then they would have lost sales like other manufacturers.

Maruti has 700 retail outlets outside city limits with authorised service centres to carry out repairs assisted by 650 mobile vans, which can service vehicles at customer’s residence. The company’s retail sales this fiscal until November are up by one percent over last year.

While it seems like a lot, but Maruti may have covered up only 15.3 percent of India’s total rural market by March. However we expect the company to add more outlets outside city limits and cater to more villages across the nation in the coming years. 

Source : Economic Times

Image Source : The Hindu

Show CommentsHide Comments
Ad
  • Upcoming Cars

Toyota GlanzaToyota Glanza

Jun 2019

6L - ₹ 9L
Maruti Suzuki New Vitara BrezzaMaruti Suzuki New Vitara Brezza

Jun 2019

8L - ₹ 9L
Hyundai Tucson FaceliftHyundai Tucson Facelift

Jun 2019

18L - ₹ 20L
Porsche New MacanPorsche New Macan

Jun 2019

65L - ₹ 69L
Land Rover New Range Rover EvoqueLand Rover New Range Rover Evoque

Jun 2019

53L - ₹ 70L
All Upcoming Cars
Ad

Explore action from the track

Know More

Select your city to avail offers

Currently available only in