Mahindra Thar 700 launched at Rs 9.99 lakhs

The last batch of 700 units of the iconic 4x4 Mahindra Thar will be sold in a feature loaded avatar as the Thar 700. This new Thar 700 has been launched in the country at a price of Rs 9.99 lakhs (ex-showroom, Delhi). It is available in a new aquamarine colour and the existing Napoli black. 

To distinguish it from the regular Mahindra Thar, the Thar 700 gets stylish five-spoke alloy wheels, decals on the side and bonnet, black finish on the grille, silver finish on the bumper, leather upholstery with Thar logo on the front seats and ABS. Additionally, the Thar 700 gets a special badge on the vehicle that has the signature of Anand Mahindra, Chairman of the Mahindra Group. 

Speaking on the occasion, Veejay Ram Nakra, Chief of Sales and Marketing, Automotive Division, Mahindra & Mahindra Ltd. said, “We are delighted to introduce the last 700 units of our iconic off-roader, Thar, in its current avatar. We believe that the enthusiasts will see it as their last chance to own a piece of this Mahindra legacy, as a must-have garage collectable. The Thar is clearly an extension of our 70 years legacy and what brand Mahindra stands for. Over the years, it has successfully shaped the lifestyle vehicle segment while being popular with the off-road tribe.”