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Mahindra launches its CSR initiative ‘Sankalp’

March 04, 2014, 06:47 PM IST by Selvin Jose
Mahindra launches its CSR initiative ‘Sankalp’

Mahindra has launched a new initiative called Sankalp, as part of its corporate social responsibility (CSR). The CSR campaign was launched today at the Bandra-Worli-Sea-link in the presence of BK Upadhyay (Jt.commissioner traffic dept) and Qaiser Khalid (ACP traffic dept). Through this initiative the Indian vehicle manufacturer plans to provide better safety equipment to traffic cops across Mumbai. The launch has happened today to coincide with the National Safety Day which falls on March 4 in India.

Mahindra will facilitate the traffic personnel with specially developed nose masks, flourescent jackets with reflective tape and protective helmets to boost safety of on-duty cops. The initial phase will cover 600 plus police personnel stationed from Worli sea-link to Dashisar check naka. In the second phase, the company will provide the same to cops from Worli to Churchgate. The provided nose masks will even be replaced twice a month. 

Speaking on the launch of this initiative, RajeshwarTripathi, Chief People Officer, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd said, “There is no doubt that Mumbai traffic police’s ability to handle ever growing traffic is one of the best in the country. Handling several thousand vehicles per hour at key intersections and along the city’s main arterial roads, police personnel have to often face challenging conditions such as noise, heat and vehicular pollution. Providing specially designed equipment will only help improve their experience and efficiency while on duty.”

In future, the campaign will strive to improve the infrastructure at police stations, build washrooms for both genders, provide clean drinking water and also arrange for solar lamps. 

The job of traffic police is very dangerous not just due to the risk of being runover by vehicles, but also due to the pollution in the city. The traffic cops brave the torturous weather and elements to ensure we reach our destination on time and finally they get something to save themselves courtesy Mahindra. This is a great initiative by the Indian automotive major and will earn them a lot of brownie points from the police fraternity as well as the society.  

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