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Mahindra introduces next-generation dealerships in India

June 28, 2019, 07:13 PM IST by Nikhil Puthran
Mahindra introduces next-generation dealerships in India

Mahindra emerges as the latest car manufacturer to revamp its dealerships to provide an enhanced and superior customer experience. The Mahindra Group today showcased its World of SUVs, a new form of, next-generation dealerships to redefine the customer purchase experience. Over a short span of six months, Mahindra has set up over 300 such World of SUVs across the country. The new digital transformation provides an end-to-end solution in the pre-purchase as well as the purchase phases. 

The World of SUVs outlet is all about the new look and feel of the brand. The outlets are conceived around the theme of ‘Live Young Live Free’. One of the refreshing changes in the Mahindra dealership is the hexagon shaped roof lamps and graphics on the walls. The hexagon represents the shape of DNA, hence the hexagonal design forms have been used across the dealership touchpoints as an expression of the DNA of Mahindra SUVs. The customer lounge is Wi-Fi connected and has leather wrapped seats to add to the luxury. The outlet also has refuel counters that will serve refreshments as you wait to get the vehicle serviced or repaired. The company further claims that these dealerships offer VIP treatment for each vehicle on display.

The Mahindra World of SUVs outlet also gets a premium car section, also known as SIS (Showroom in Showroom) which displays the Alturas G4 and the XUV500. The SIS section is the first point of contact in Mahindra’s revamped sales outlet. Here, the high-end display area offers an immersive virtual reality experience to the customers. The virtual reality experience is mirrored on the 86-inch TV screen as well for the family members to view. The premium zone gets specially trained relationship managers to provide a personalized experience. 

 

The next-gen dealership has discarded the use of papers, which has resulted in a clutter-free space. The tablet captures customer information and provides an immersive demo to the customers. A digital info panel is placed alongside every vehicle to offer maximum transparency and the sales genie application captures inquiries. The test drive vehicles also get personalised voice assistance. Interestingly, the executives at the sales outlet will no longer wear formal attire and will be dressed in smart casuals with brown shoes to blend with the Live Young Live Free theme. 

Overall, the next generation Mahindra outlets look fresh and appear to be engaging with the new as well as an existing lot of customers. The new digital approach also offers more transparency over the old paper method. Interestingly, the cars in the premium zone do not attract additional cost for after-sales service.

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