Mahindra e20 has been in the market for about a year now, the environment friendly vehicle was launched but didn’t do enough on the sales chart. Now, Mahindra has introduced a new scheme which has helped slash the prices of the e20 in a bid to improve its sales performance. The price cut is to the tune of Rs 1.7 lakh.
“We are bringing down the cost of acquisition while guaranteeing customers battery performance coupled with inflation-proof running costs. We will own the battery, all that the customer needs to do is pay a monthly fee,” Mahindra Reva Electric Vehicles CEO, Chetan Maini, said.
According to the new scheme introduced by company, the car’s battery is rented out to the customer. The owner will pay an ‘energy fee’ starting from Rs 2,599 per month and will be free to use the car for 50,000 kms for a period of five years. This comes down to a monthly usage of 833 kms a month. The company will provide 24x7 assistance and also provide a courtesy car while the battery is undergoing repairs. This new scheme has brought down the prices of the e20 by about Rs 1.7 lakh in Mumbai, Bangalore and Delhi where it is on sale now.
The new pricing under the scheme stands revised at Rs 4.99 lakh against the old pricing of Rs 6.5 lakh. Mahindra Reva expects the new scheme to boost the sales of the e20 EV.