Land Rover celebrates 65 years of technology and innovation

Land Rover will be celebrating 65 years of technology and innovation by holding an event at the Packington Estate near their facility in Solihull. A ‘HUE’ birthday cake will be flown in by special delivery in a Lynx helicopter by a member of the ‘Black Cats’ Royal Navy display team.

Around 150 heritage Land Rovers will be attending this event and will showcase key milestones in Land Rover’s 65-year history and also some 4x4 world firsts such as anti-lock brakes, adjustable air suspension, and Electronic Traction Control, Hill Descent Control, Terrain Response and Stop/Start technologies. 

Land Rover India will celebrate the 65th anniversary with the launch of its ‘Land Rover Experience’ customer events throughout India. The first event will begin on the May 3 at the Amby Valley, Lonavla, near Mumbai - where customers will experience Land Rover’s all-terrain capabilities.

"Land Rover is celebrating 65 years of proud heritage. It is in fact a dual celebration, as March saw Land Rover deliver the strongest ever monthly and quarterly sales performance in its history. Since 1948, every component in our vehicles has been designed and engineered with intent and Land Rover continues to this day, to build the world’s most capable all-purpose vehicles. A blend of refinement, performance and unmatched all-terrain capability make Land Rover vehicles distinctive and unique, ready to tackle the world’s most challenging and inhospitable terrain." said John Edwards, global brand director, Land Rover.