Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Log in to CarWale

Please enter your password
Forgot password?
Please enter your registered email

Sign up to CarWale

Please enter your name
+91
Please enter your mobile number
Please enter your password
Please enter your password
Ad

Jeep-Tata to come together for new Rs 10 lakh Jeep?

November 18, 2016, 01:12 PM IST by Omkar Thakur
Jeep-Tata to come together for new Rs 10 lakh Jeep?

Jeep brand head, Mike Manley has said that India is one of the most crucial markets for Jeep success in the upcoming markets like China and Brazil. To drive deeper into these markets, Jeep is planning to build their smallest Jeep yet, with a price tag around Rs 10 lakh. Fiat-Chrysler, Jeep’s parent company, might be looking to extend its long-time relationship with Tata to help them build one.

Despite the sales joint venture fiasco between Tata and Fiat, the Fiat-Tata relationship is going strong in manufacturing where the two companies share the car making facility in Ranjangaon. Mike Manley said that Jeep was open to explore opportunities with their long-time partner Tata Motors especially for engines and transmissions as well as the Indian giant’s expertise in low-cost manufacturing.

The new mini SUV that is still on the drawing board might be a sub-four metre car. It is believed to be an EcoSport/Vitara Brezza competitor not only in terms of size, but also in terms of pricing. With the GST coming in next year, it is not certain if the sub-four metre small cars will continue to get tax sops. In case they don’t, it will be natural for Jeep to build a Renault Duster/Hyundai Creta rival. Jeep can then price this new SUV aggressively below the Jeep Compass that should ideally carry a price tag between Rs 18-23 lakh ex-showroom in India.

Edit: About two months ago we had brought to you a detailed analysis as to why the Jeep brand is not over priced in India. The statements by Mike Manley regarding the Jeep pricing for India serves to validate our analysis of their strategy and you can read about it here.

Is Jeep really overpriced in India?

 
Tags:Jeep,Jeep compact SUV
Show CommentsHide Comments
Ad
  • Upcoming Cars

Maruti Suzuki New ErtigaMaruti Suzuki New Ertiga

21 November 2018

7.80L - ₹ 12.40L
Mahindra Alturas G4Mahindra Alturas G4

24 November 2018

35L - ₹ 40L
Tata HarrierTata Harrier

January 2019

16L - ₹ 22L
Tata 45XTata 45X

March 2019

8L - ₹ 10L
Kia SPKia SP

July 2019

14L - ₹ 20L
All Upcoming Cars
Ask the experts1800 2090 230Mon-Fri (9 AM - 8 PM)
Sat (9 AM - 5:30 PM)
Sun (9 AM - 7 PM)
Toll free

Select your city to avail offers

Currently available only in