Jaguar Land Rover has decided not to renew contracts of about 1,000 of its agency staffers at the Solihull factory in UK. About 362 staff personnel will be moved from the Castle Bromwich facility to Solihull to make up for the dearth of workforce.
The job-cut comes as a result of the sharp drop in Jaguar Land Rover sales in the past year. Jaguar sales have reduced by 26 per cent while Land Rover sales are down by 20 per cent in the past ear in the wake of diesel concerns. With an increasing number of European cities opting to ban diesel due to its pollution concerns, sales of diesel cars have taken a major hit.
Also, Brexit and related issues have made it increasingly difficult for JLR to finalise on a strategy. Also, JLR’s entire portfolio is diesel heavy which has led to the slide in sales. But with the new Ingenium petrol engines and Jaguar’s adoption of the electric future with the I-Pace, it will be just a matter of time before the Tata-owned brands engineer another turnaround within a decade.