Jaguar Land Rover has inaugurated its first dealership in Hyderabad. Called Pride Motors, this new showroom is situated at Road number 36, Jubilee Hills
The facility also includes a fully equipped workshop which is located at Serilingampally, Botanical Garden Road, Kondapur. The workshop and the showroom are manned by specifically-trained technicians and sales executives to improve the customer experience. The showroom will enable customers to access a range of Jaguar cars like the Jaguar XF, XJ and the F-Type as well as the Land Rover range including the Range Rover, Range Rover Sport, Range Rover Evoque, Discovery 4 and the Freelander 2.
Speaking about the new showroom, Mr Rohit Suri, president, Jaguar Land Rover India Ltd (JLRIL) said, “We are pleased to announce Pride Motors as our new dealer partner in Hyderabad. We are confident that Pride Motors will provide our customers with ultimate premium services and class-defining ownership experience that one expects from the Jaguar and Land Rover Brands.”
While Jaguar Land Rover is yet to establish its brand name in India to bring it to the level of the three German luxury manufacturers – Audi, Mercedes-Benz and BMW, the company is slowly strengthening its presence by launching new products and expanding its network. The company is also increasing its localisation for its locally assembled products, to improve the competitiveness of its product’s pricing.