Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Log in to CarWale

Please enter your password
Forgot password?
Please enter your registered email

Sign up to CarWale

Please enter your name
Please enter your mobile number
Please enter your password
Please enter your password

Is a smaller SUV viable for Isuzu in India?

October 19, 2018, 05:50 PM IST by Bilal Ahmed Firfiray
Is a smaller SUV viable for Isuzu in India?

Isuzu has been around in the country for almost half a decade now. Their current portfolio consists of a lifestyle pickup called the V-Cross, two commercial pick-ups under the name of D-Max and the recently introduced MU-X facelift. The MU-X is a full-size SUV which enters into a competition against the likes of Toyota Fortuner and Ford Endeavour. Although it undercuts the well-established rivals, it doesn’t really set the sales chart on fire. So what Isuzu India really needs is a small-size SUV which can bring in the volumes while catering to an SUV hungry country like ours. 

According to reports, the Japanese carmaker is already developing a smaller SUV but its entry into the Indian market is still under contemplation. The SUV trend in the country is at an all-time high and will remain the same for the next few years, at least. Isuzu can cash into this by introducing more affordable UVs in the country in the same fashion as Mahindra. The sub-four metre SUVs and compact crossovers are selling like hot cakes and Isuzu can grab the opportunity by introducing smaller SUVs in the same league as the Maruti Suzuki Vitara Brezza or the slightly bigger Hyundai Creta.

Given the segment shift in the Indian car market (you can read about it over here) car buyers are moving up a segment. So if Isuzu has a smaller SUV in that part of the market, instead of just selling one full-size SUV in a low volume segment, they can garner the attention of a large portion of Indian car buyers. Moreover, they already have an SUV heritage to draw upon for their smaller SUVs. 

Additionally, Isuzu’s manufacturing plant in Andhra Pradesh was built with an initial capacity of manufacturing 50,000 units per year. But the MU-X currently takes a CKD route to India. So Isuzu is fairly capable of locally producing its products in India and could even export it to international markets. This localization would help Isuzu keep the cost down for their future products, which can also be produced according to international standards.

Isuzu has already doubled its domestic sales in the last fiscal year, selling around 5000 units in the Indian car market. Going further, the smaller SUVs can help the Japanese SUV-maker in achieving its plans of selling around 7,000-8,000 units in the next fiscal year. Isuzu has already hinted at a volume product during its last press conference. Now, we just hope they are quick enough to cash in on the opportunity!

Tags:isuzu,MU-X,Isuzu MU-X
Show CommentsHide Comments

Isuzu MU-X Price in Popular Cities

CityOn-Road Prices
Chennai₹ 33.05 Lakhs onwards
Bangalore₹ 34.44 Lakhs onwards
Hyderabad₹ 32.82 Lakhs onwards
Mumbai₹ 33.12 Lakhs onwards
Kolkata₹ 30.55 Lakhs onwards
New Delhi₹ 33.69 Lakhs onwards
  • Upcoming Cars

Toyota New CamryToyota New Camry

18th Jan 2019

37L - ₹ 40L
Nissan KicksNissan Kicks

22nd Jan 2019

10L - ₹ 15L
Tata HarrierTata Harrier

23rd Jan 2019

16L - ₹ 22L
Maruti Suzuki New Wagon RMaruti Suzuki New Wagon R

23rd Jan 2019

4L - ₹ 6L
Mercedes-Benz V-ClassMercedes-Benz V-Class

24th Jan 2019

75L - ₹ 85L
All Upcoming Cars
Ask the experts1800 2090 230Mon-Fri (9 AM - 8 PM)
Sat (9 AM - 5:30 PM)
Sun (9 AM - 7 PM)
Toll free

Select your city to avail offers

Currently available only in