Hyundai starts over-the-counter-sales of original spares

Hyundai’s Bangalore-based dealer Advaith has released an advertisement in a local newspaper which reads ‘The land of Gardens can now breathe easy’. It has got nothing to do with environment but only Automobiles.

Hyundai has authorised its dealer Advaith to sell over-the-counter spare parts in Bangalore. This will be the first outlet in india. The retail counter has come up in Whitefield and is named Advaith Mobis. Mobis is an automotive parts subsidiary of Hyundai, which was established in 1977 and is based out of Seoul, South Korea. 

This move by Hyundai will be hailed by customers who prefer to service their Hyundai cars at non-authorised workshops of their choice. The availability of original spares will make Hyundai cars more desirable in the long run. It will boost the sales of used Hyundai cars and will benefit their entry-level cars the most.

Maruti’s MGP initiative started a few years back and now the spares arm is a business unit in itself. A couple of car companies also sell their parts over the counter, but not at a higher scale. Hyundai has started a bit late amidst controversies of overpriced spares and expensive service at its authorised service centres but it is a timely move.

The Korean carmaker was slammed by many owners for overpricing their spares and many customers cited this as a reason to opt for its competitiors products. Also, a couple of years ago Hyundai, VW and Honda were under the scanner of the Competition Commission of India following a consumer’s complaint on manufacturers authorised service centres overpricing spare parts. Although companies might not sell parts in a bid to promote authorised dealer-backed service centres but a consumer buying a car cannot be denied spare parts if he opts not to use the company workshops.

It was a given that Hyundai being the No.2 carmaker in india won't retort to consumer grievances and they have taken a right step into the future.

Source: Deccan Herald