Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Log in to CarWale

Please enter your password
Forgot password?
Please enter your registered email

Or Login with

Sign in with facebook
Sign In with google

Sign up to CarWale

Please enter your name
Please enter your mobile number
Please enter your password
Please enter your password

Hyundai mulls adding a luxury sedan and a compact crossover to its lineup

February 18, 2014, 04:25 PM IST by Ranjan R. Bhat
Hyundai mulls adding a luxury sedan and a compact crossover to its lineup

Hyundai is considering building an all-new compact crossover and a luxury sedan to join the Genesis and Equus in the luxury car lineup. The plans were revealed by the CEO of Hyundai Motor America, Dave Zuchowski in an interview with Automotive News.

Zuchowski said that the luxury segment was a space with some opportunity for Hyundai and that in a couple of years, they might come up with a premium offering in the segment.  Internally called ‘RK’, the luxury sports sedan is expected to be inducted into Hyundai’s portfolio, to rival the likes of BMW 3 Series, Mercedes-Benz C-Class, Audi A4 and the upcoming Jaguar XS

The crossover on the other hand will go up against the Nissan Juke, Kia Soul, Buick Encore and upcoming Honda Fit-based crossover. Zuchowski said, “We’re always looking at segments that we’re not in right now, that maybe we should be based on where the market’s going. We’re very intrigued by this B-segment CUV.”

Hyundai Santa Fe

However, Zuchowski also said that it is always risky to enter too many niche segments at once, as it might affect the sales of existing models. Still, launching niche models was an alternative to increasing market share in established segments. “You’ve got to grow your volume by growing in segments where you aren’t right now,” he added.

With the cars still in planning phase, it is difficult to estimate when we will be able to see these cars on the road. Hyundai’s experiment with the Equus and Genesis has been fairly successful and given the Korean manufacturer’s reputation, we can expect decent sales figures for the new luxury sedan too. The crossover segment has been one of the hot-sellers in our country and the Hyundai, if ever makes it to India, will be a Nissan Terrano and Skoda Yeti competitor. 


Tags:Hyundai,Equus,Genesis,Santa Fe [2011-2014],Hyundai Santa Fe [2011-2014]
Show CommentsHide Comments
  • Upcoming Cars

Hyundai VenueHyundai Venue

21st May 2019

8L - ₹ 10L
BMW New X5BMW New X5

May 2019

70L - ₹ 90L
Mahindra TUV300 FaceliftMahindra TUV300 Facelift

May 2019

8L - ₹ 12L
Mercedes-Benz GLE NewMercedes-Benz GLE New

May 2019

65L - ₹ 80L
Maruti Suzuki New Vitara BrezzaMaruti Suzuki New Vitara Brezza

Jun 2019

8L - ₹ 9L
All Upcoming Cars
Ask the experts1800 2090 230Mon-Fri (8 AM - 9 PM)
Sat (9 AM - 5:30 PM)
Sun (9 AM - 7 PM)
Toll free

Select your city to avail offers

Currently available only in