Hyundai India has announced that it has the largest social media presence in the automotive segment. It has managed to gain over 5.5 million fans on Facebook and over 17.5 million views on YouTube.
Reaching these milestones were possible because the Korean manufacturer had laid out a strategy to actively reach out to a larger section of customer base and engage on a real time basis through social media platforms. Hyundai claims that the growth rate of its digital presence has almost doubled in the past few months and the quality of fan engagement has been the highest amongst any automobile manufacturer.
Over the last few years, social media has played a very important role in their decision making process while buying a car. These days having an active social presence is not only necessary but required. We won’t be surprised if consumers start buying cars on Facebook and Twitter over the next couple of years.