It is nice to see the Indian automobile industry going with the government and supporting the new initiatives. While it swears by the ‘Make in India’ campaign (read lesser costs), Hyundai has gone ahead and adopted Digital India. Hyundai has inaugurated their first ‘Digital Automotive Experience’ outlet – Unity Hyundai in Rohini, New Delhi.
The new dealership is spread over 1800 sqft and will have two cars on display – the Elite i20 and the Grand i10. The dealership will ditch paperwork for the smarter tabs through which the bookings will also be done. You can get information for the whole Hyundai range replete with creatives, digital screens and artworks that have been specially developed.
Mr Y K Koo, MD HMIL said at the opening of the new showroom, “Hyundai has the customers truly at its heart. This outlet expresses Hyundai’s modern premium brand identity. Unity Hyundai is India’s first Interactive, Creative and Understanding space which boosts the Hyundai brand value by creating an emotional connect with the existing and future customers. The key drivers for the success of Unity Hyundai - Digital Experience Outlet will be Evolution, Innovation and Experience. This exciting new digital outlet from Hyundai exemplifies these themes to create a unique experience.”