Hyundai Motor India Limited (HMIL) has had a good run in the past month and its sales figures are proof of it. The largest passenger car exporter in India registered domestic sales of 33,750 units and exports of 14,361 units with cumulative sales of 48,111 units in August.
Last month HMIL posted a growth of 12.69 per cent in its domestic sales with 29,260 units being sold. Much of the credit for this spike in numbers goes to the new product launch – Elite i20, which has been taking in bookings by the dozen. The latest news is that the car has notched up to 12,000 bookings in 15 days of its launch. Now compared to last year, Hyundai's domestic sales stood at 28,311 units during August 2013.
Other cars like the Xcent and the Grand i10 have kept up the sales momentum. Hyundai has recently declared that it will be concentrating more on the domestic market. It has taken this step in the light of the changing economic conditions climate and increase in demand from the domestic market.
Commenting on the August sales Mr. Rakesh Srivastava, Sr. VP- Sales and Marketing, HMIL said, “Hyundai continued to build on the positive momentum with the growth of 19.2 per cent with an overwhelming response for the new products such as Elite i20, Xcent and the Grand. We maintain a cautious optimism for a good festive season on the strength of new products, increase in demand for petrol cars and improving customer sentiments.”
Hyundai, like other auto manufacturers are looking forward to the festive season to maximise their sales numbers.