Hyundai India has registered a growth of 14.5 per cent in domestic sales, according to a statement released by the company. While in 2013 their numbers stood at 30,601 units sold in September, this year, for the same month, the company has achieved 35,041 units sold. It also sold more than the 33,750 units sold last month.
While Hyundai’s domestic sales have shown improvement, the exports have shown a decline. From 20,816 units exported in September 2013 to 16,430, for the same month this year. To sum it up the cumulative records show that domestic sales and exports have managed to get a 0.1 per cent lead from last year’s figures.
Commenting on the September sales Mr. Rakesh Srivastava, Sr. VP- Sales and Marketing, HMIL said, “Hyundai volumes have grown by 14.5 per cent for September and 12.8 per cent for first half of the year with strong performance of new models lead by 8,902 units of new Elite i20. In this festive season, we are seeing a significant increase in first time buyers and exchange buyers which is very encouraging as it will accelerate the positive momentum already being experienced in the last few months.”
Launched in August 2014, the Elite i20 has certainly given a boost to Hyundai’s cash registers. They had registered around more than 15,300 bookings within 20 days of its launch. This car follows in the footsteps of the Grand i10 and the Xcent. Earlier, the Grand i10 had received 10,000 bookings in 20 days, while the Xcent had registered 11,000 bookings in 30 days.
Hyundai has benefitted from the launch of its products particularly the Elite i20 with help from the Xcent as well. The festive season is already on us and judging by the positive sentiments in the auto market, the coming months will also be a good one for the company. The improvement in the demand for petrol cars has also helped their cause.