Honda is planning to strengthen its customer base in India by setting up new dealerships. During the launch of its newest product – the Jazz, the Japanese manufacturer announced its intentions of boosting its reach across India to 200 cities, by opening 60 new dealerships.
Honda currently has 240 dealerships in 157 cities across the country, which it plans to increase to 300 by March 2016. The company has been showing a consistent growth in the Indian market, thanks to its new model line-up. The company sold 41 per cent more cars in the last financial year as compared to FY 2013-14, making it one of the fastest growing car manufacturers in India.
While the early part of this decade saw Honda register decent sales numbers, the growth skyrocketed with the introduction of the Earth Dreams diesel engine, which is currently offered in the Amaze, Jazz, City and the Mobilio. While the petrol line-up has also tasted a fair bit of success, the 1.5-litre I-DTEC diesel engine has played a major role in making Honda the fourth biggest car manufacturer in the country. With the launch of the new Jazz, Honda is confident that the numbers will only keep growing. In view of this, the company has invested Rs 380 crore to increase its annual production capacity at the Tapukara plant from 2.4 lakh to 3 lakh units.