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Honda Civic garners 1,600 bookings already

March 18, 2019, 05:44 PM IST by Bilal Ahmed Firfiray
Honda Civic garners 1,600 bookings already

-    The 10th generation Honda Civic has been launched in India for a price of Rs 17.69 lakh.

-    Available with petrol-CVT and diesel-manual powertrain options across three trim levels. 

-    Goes up against the likes of Skoda Octavia, Toyota Corolla Altis and Hyundai Elantra.

Honda commenced the booking for the all-new Civic in India on 15 February, and the sedan was launched earlier this month. Launched for a starting price of Rs 17.69 lakhs (ex-showroom Delhi), the Civic has already seen 1600 bookings, which according to statistics, is three times the monthly sales in its segment.  

Its competitors in this segment include up Hyundai Elantra, Toyota Corolla Altis and Skoda Octavia. In the last six months, the Elantra’s sales averaged 80 units per month while the Skoda found 185 takers each month. Meanwhile, Toyota’s monthly sales stood at 212 units. When compared with the Civic’s 1600 bookings, this suggests that Honda received an overwhelming response in the country. The Civic already had a cult following and that status helped it garner a satisfying number of initial bookings. 

Around 85 per cent of the orders are for the petrol variant, according to reports. And 80 per cent of the booking is for the top trim levels. Many of the customers who booked the new Civic include existing owners who already own the older generation Civic. 

The Civic moniker arrived in India once again after a hiatus of six years. Honda shelved the older Civic back in 2013 and didn’t bring the ninth-generation model to our shores. In the meantime, the D-segment sedan became a dying breed owing to the increased affinity of car buyers towards SUVs. With the new Civic, Honda took the bold decision of introducing a diesel powertrain which was never an option before. So with its return to a finicky market like ours, the Civic might just be good enough to revive the D-sedan segment in India.

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