Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Log in to CarWale

Please enter your password
Forgot password?
Please enter your registered email

Or Login with

Sign in with facebook
Sign In with google

Sign up to CarWale

Please enter your name
+91
Please enter your mobile number
Please enter your password
Please enter your password
Ad

Honda Car India chief reveals the company's progress and their future plans

January 30, 2014, 12:30 PM IST by Selvin Jose
6556 Views
2 comment(s)
Honda Car India chief reveals the company's progress and their future plans

Honda Cars India did have a turbulent time a couple of years ago struggling in a diesel driven market, however, the company is back in action and although not in the best of health, they are currently well positioned. The company’s president and CEO Hironori Kanayama while speaking to TOI revealed how the future looks for the Japanese car maker in India.

On being asked about the company’s new strategy Kanayama said, Honda has grown and its global sales last fiscal hit the four million mark. In the future, for the period of 2016-17, their target is to sell six million vehicles and focus on emerging markets like India to hike their numbers. Their first strategy was to have a diesel engine which was addressed and the second was to have maximum local content. The Amaze has as much as 90 per cent local content and the City has 92 per cent. Their third strategy is to penetrate smaller towns and cities. They said they don’t have sufficient resources to cater to the Tier-II and Tier-III cities which are eagerly awaiting Honda vehicles. Their plan is to have 170 dealers in 110 cities.

      Honda Diesel Engine

Honda also plans to fill in the gaps in their product line-up by introducing a sub-Rs 20 lakh SUV which will be introduced in a couple of years. Talking about their focus on diesel products, Kanayama said when they launched the Amaze in the market 80 per cent of the vehicles were diesel powered, but now the ratio is 70:30. He added subsidies won’t last long and said the economy should pick up. On the European Union free trade agreement with India he said that SIAM has taken up the matter, however, it’s the Government of India’s decision and that they need fair circumstances to compete. 

 

Source: ET Auto

Tags:Honda,City,Honda city,Jazz 2014,Honda Jazz 2014,Mobilio,Honda Mobilio,Honda Vezel,Vezel
Show CommentsHide Comments
Ad
  • Upcoming Cars

Ford Endeavour FaceliftFord Endeavour Facelift

22nd Feb 2019

29L - ₹ 35L
Honda CivicHonda Civic

7th Mar 2019

13L - ₹ 18L
Tata 45XTata 45X

Mar 2019

8L - ₹ 10L
BMW i8 RoadsterBMW i8 Roadster

Apr 2019

2.80Cr - ₹ 3Cr
Mahindra e20 NXTMahindra e20 NXT

Jul 2019

6L - ₹ 8L
All Upcoming Cars
Ask the experts1800 2090 230Mon-Fri (9 AM - 8 PM)
Sat (9 AM - 5:30 PM)
Sun (9 AM - 7 PM)
Toll free

Select your city to avail offers

Currently available only in