Honda Cars India Ltd. (HCIL) has recently announced their sales figures for April 2016, which show a decline in sales of 17 per cent as against April 2015. Not deterred by the average sales numbers, the carmaker is banking on the soon-to-be-launched BR-V to revive their sales performance.
HCIL sold 10,486 units overall in the domestic market last month, in comparison to the 12,636 cars they sold in the same month last year. The exports were also down to 496 units as compared to 853 units a year ago. Jnaneswar Sen, Senior Vice President, Marketing and Sales for Honda believes that the ongoing ban on diesel cars has had an impact on the consumer sentiment. There has been a quick shift in the consumer preferences from diesel to petrol cars. This has led to a mismatch in the demand and availability of variants.
Nevertheless, HCIL is taking corrective measures to address this situation and meet the right demand. In addition, the Honda BR-V's impending launch at a competitive price should stir up the market and increase the demand for the vehicle. This could also see a return of the strong sales pace for the manufacturer that has been seen a constant dying down in sales numbers. Let's hope and see if Honda prices the BR-V very competitively, which will be clear on May 5 when the variant-wise prices are announced.