Honda Amaze clocks 22,000 bookings in two months

April 2013 saw the launch of Honda India’s first ever diesel powered car to compete directly with the Maruti Suzuki Dzire in the sub-four meter sedan category, the Honda Amaze. It has been nine weeks since the launch and Honda India has already announced that they have registered 22,000 bookings for its entry level sedan. The car currently has a relatively long waiting period and the company is believed to be struggling to find a balance between supply and demand.

The Honda India plant in Tapukara, Rajasthan currently has a capacity to produce 10,000 units every month but is implementing plans to double production by 2014. Despite Honda increasing its prices for the Amaze and its other models, Honda sales have seen a 20 per cent growth in its sales even at a time when the automotive industry is passing through a rough tide.

The Honda Amaze is available in two fuel options petrol and diesel with the petrol variant being powered by the same power source found in the Brio; a refined 1.2-litre i-VTEC producing 88PS and 109Nm of torque and claims an ARAI fuel efficiency of 15kpl. The diesel sedan is powered by a turbocharged 1.5-litre i-DTEC oil burner that produces 100PS@3600rpm and 200Nm of torque@1750rpm with an unmatched ARAI fuel efficiency of 25.8kpl. ABS with EBD is standard across the diesel and automatic variants. Both variants get the 5-speed manual transmission, with the top end petrol model also getting a five-speed automatic gearbox.

The Honda Amaze is priced between Rs 5.17 lakh and Rs 7.85 lakh and with proposed plans of increasing its production capacity; the Amaze is all set to goes head-to-head with the Dzire variants.

For a full-fledged review of the Honda Amaze click here

Source: BusinessStandard