General Motors India will be focusing more on the North-East market as a recent sales study conducted by them shows that the region is expected to grow significantly more than other regions in the country. The American automaker is expecting a growth of almost eight- percent this year from the North-East market.
Currently, the North-Eastern market contributes three percent of the total sales and around 32 per cent of total sales from the eastern region where Assam contributes the most. The American manufactures’ small cars like the Beat and the Sail hatchback are in good demand in the region along with the Sail sedan. In order to gain more sales in the slow moving Indian auto industry, the company has already opened new showrooms in Nagaon and Tinsukia and soon will be opening new ones at Jorhat and Tezpur.
"North East is an important and emerging growth market for General Motors. In terms of sales, it contributes as much as 32 per cent of the total sales in the Eastern region with Assam contributing a major part of the share," said P Balendran, vice president, GM India.
The North East region has always been a little behind in terms of development when compared to the rest of the country and it seems that an increase in demand for cars has just started in the region. It is likely that GM wants to capitalise on the situation and make its presence felt in the region and get a strong foothold ahead of its rivals.