General Motors has decided to shut down the Chevrolet in Europe by 2015. The company took this decision to focus more on the Vauxhall and the Open brands which have been performing poorly in the tough European market.
The company has confirmed that the decision was made without any influence from its association with Peugeot. It will look after their current customers by maintaining parts for the next 10 years. Servicing will be in place for the next two years and during that time, the company will make arrangements for Vauxhall and Opel dealers to take over the service responsibilities for Chevrolet.
"We have growing confidence in the Opel and Vauxhall brands in Europe. We are focusing our resources in mainstream Europe. Basically (we will) shut away the one percent share company in Europe. The financial results have been unacceptable," said Stephen Girsky, vice chairman, General Motors.
"The Chevrolet brand has been on the decline for a couple of years. This decision has no impact on GM's focus on Europe and it is 100 per cent behind Opel and Vauxhall, "added a GM spokesperson.