CarWale

      • Recently Viewed

      • Trending searches
    • Home
    • News
    • General Motors reveals new brand logo

    General Motors reveals new brand logo


    Authors Image

    Jay Shah

    3,159 Views
    General Motors reveals new brand logo

    - GM to focus on developing its electric vehicle line-up

    - Launched new website on 11 January, 2021

    General Motors, the parent company of Chevrolet and several other sub-brands has unveiled a new brand logo replacing the original ‘GM’ name which had remained unchanged over the decades. GM states that the new logo represents the brand’s new initiative – ‘Everything In’ which emphasises the development of new EV technology. 

    The revealed logo retains the alphabets in lower-case with a new vibrant blue hue which signifies the brand’s aim for zero-emissions future and the energy of the Ultium platform. As per the company, the letter ‘m’ denotes the shape of an electrical plug while the underline acts as a link to the older logos.

    Chevrolet Cruze Wheel

    The announced campaign will focus on accelerating the EV adoption by the new generation of buyers. It has also invested $27 billion in EV and AV products and plans to launch 30 new EVs globally by the end of 2025. The future vehicles will be underpinned by the new Ultium platform. General Motors has also launched a new website – GM.com on 11 January, 2021.

    According to Sharon Gauci, GM executive director of Global Industrial Design: “This was a project our team took so personally, not just for ourselves but for the 164,000 employees this logo represents. At every step we wanted to be intentional and deliberate because this logo signifies creative and innovative thinking across the global General Motors family.”

    • GM
    • General Motors
    • Facebook Share Link
    • Twitter Share Link
    • Gmail Share Link
    Loading...

    Things You Shouldn't Miss

    Popular Videos

    Mail Image
    Sign up for our Newsletter
    Get all the latest updates from the automobile universe
    • upcoming cars
    • popular cars
    Tata Altroz iTurbo

    Tata Altroz iTurbo

    ₹ 7.50 - 8.50 LakhEstimated Price

    When to expect - 22nd January 2021